SOCIETY OF GOOD TASTE

The most iconic mustard company in all the land hadn’t done any advertising in 20 years and wanted to know how to get back in the game. Solution? Resurrect the highbrow status that invented mustard glory by making Grey Poupon the most exclusive brand to follow on Facebook. Meet The Society of Good Taste. When other brands beg for likes, Grey Poupon wants to know if you cut the mustard.

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Content was divided into 5 major sharable themes:  Tips, History, Etiquette, Recipes, & Trivia.

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CREDITS

CW: Jonathan Wright, Mitchell Stevens, Rachel Carlson, & Jamie Toal
AD: Jonathan Wright, Tushar Date, & Patricia Ortiz
Creative Directors  Alex Sann & Mike Kohlbecker

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Selected Works

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JONATHAN
WRIGHT
COPYWRITER

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